Hi , I'm Aung Than Sein @ Rishi

Sales & Marketing professional with over 10 years of experience accross FMCG, Telecom & Insurance industries, passionate about using data & technology to make smarter business decisions, improve performance and drive growth.

About Me

Hi, I’m Aung Than Sein, also known as Rishi — a results-driven professional with over a decade of experience in Sales, Marketing, and Strategic Planning across the FMCG, Telecom & Insurance industries. I specialize in data-driven decision-making, performance optimization, and market expansion, with a strong foundation in data analysis, reporting, and dashboard creation using tools like Excel, Power BI, and Power Query.

Throughout my career, I’ve led teams to exceed sales targets, optimized inventory and promotional strategies, and enhanced brand performance. My journey spans impactful roles such as Brand Manager, Agency Sales Manager, Deputy Sales Manager, Assistant Sales Development Manager & Marketing Executive in Myanmar’s leading organizations. I’ve driven measurable growth—like a 49% improvement in stock turnover, 18% revenue growth, and a 56% boost in target achievements—by blending strategic planning with actionable data insights.

Armed with MBA and BBA in Business Management from Yangon University of Economics, I’m also equipped with practical skills in automation tools like Power Automate, CRM systems, and SQL. My analytical mindset is complemented by a passion for continuous improvement and technology adoption to enhance organizational efficiency and strategic planning.

Beyond work, I’m multilingual (fluent in English, Hindi, and Burmese), committed to leadership development, and actively contribute to community initiatives such as the India Education Fair. I bring with me not just experience, but a deep drive to deliver value through insights, strategy, and innovation.

Skills & Expertise

Sales & Business Strategy

Sales & Target Planning
Sales Strategy Planning
Budget Forecasting
Sales Analysis & Reporting
Performance Management

Leadership

Team Management
Performance Coaching
Training & Development
Change Management
Conflict Resolution

Technical Skills

CRM, ERP, LMS (Oracle)
Advanced Excel
Power Query & Pivot
MS Office Suite
Power BI
Advanced SQL

Operations & Relationship Management

Distributor Management
Inventory Management
Customer Management
Training Management
Complain Handling

Data Analytics

Data Analytics
Data Visualization
Sales Analysis
Predictive Analytics
Data Cleansing
Report & Dashboard Development

Marketing & Brand Management

Event & Campaigns Management
Brand Management
Survey and Research
Data Driven Decision Making
Stakeholder Communication

Professional Experiences

BEYOND GROUP of Co. Ltd.

Brand Manager

Jul 2023 – Mar 2024

Coordinated with the channel manager to strategically allocate stock based on data analysis and sales trends; led to a 49% improvement in stock turnover and a 32% boost in overall sales.
Launched trade promotion schemes, ensuring competitive pricing to expand market share and gain 2% new customers. Conducted continuous product knowledge training for the sales team, leading to a 50% enhancement in drop size.
Optimized inventory management by reviewing sales data and stock levels. Proactively coordinated with the import team to generate timely purchase orders, resulting in a 16% improvement in stock replenishment efficiency and elimination of stock-outs.
Drove 18% top-line growth through strategic marketing initiatives, achieving medium-term category share targets. Enhanced brand health, resulting in a 2% increase in brand equity within six months.
Analyzed competitors' activities, prices, and promotions to develop strategic insights, ensuring alignment with category growth ambitions.

KDDI SUMMIT GLOBAL MYANMAR Co. Ltd.

Deputy Sales Manager

Jul 2021 – Jan 2023

Managed POS sales target, KPI scheme, and promotion program for the handset channel team, ensuring alignment with overall sales objectives.
Enhanced POS target achievement rate by 23% through diligent monitoring of weekly sales results, in-depth analysis of regional performance, and strategic planning of countermeasures during team meetings.
Analyzed market conditions and developed new products by collecting and evaluating survey reports from handset shops, effectively tracking and adapting to changing market trends.
Boosted regional sales by 19% through comprehensive training and coaching of team members on advanced selling skills, and by producing and utilizing insightful sales performance reports.

MEGA LIFESCIENCES Co. Ltd.

Assistant Sales Development Manager

Jul 2016 - Sep 2020

Managed sales team’s targets by aligning with established sales routines and ensuring proper call plan assignments to enhance outlet sales performance and distribution across channels.
Increased sales by 12% through strategic modifications to sales routes and by leveraging sales productivity and call plan outlet visit GPS reports for actionable insights.
Boosted promoter’s target achievement rate by 56% by developing new BI reports and implementing data-driven actions in collaboration with team members based on thorough sales data analysis.

Marketing Executive

Prepared target POS materials, refund amounts, and trade schemes for exclusive outlets and sales channels, ensuring effective resource allocation and promotional activities.
Enhanced sales achievement by implementing targeted retail promotions, analyzing competitor activities, monitoring stock balances, and coordinating stock transfers across channels to meet sales targets.
Increased display outlet sales by 20% through effective management and tracking of SKUs, weekly monitoring of channel-wise sales achievements, and detailed analysis of sales coverage and distribution.