Delivering business growth with data-led decision making

10+ years in Sales, Marketing, and Business Development across FMCG, Telecom, and Insurance

Data-driven decision-making with expertise in Excel, Power BI, Power Query & SQL

Proven growth impact: +49% stock turnover, +18% revenue, +56% target achievement

Team leadership in planning, training, and execution to hit KPIs consistently

Process optimization through automation (Power Automate), CRM systems & inventory strategies

MBA & BBA in Business Management (Yangon University of Economics), fluent in English, Hindi & Burmese

Professional Experience

Jul 2023 – Mar 2024

Coordinated with the channel manager to strategically allocate stock based on data analysis and sales trends; led to a 49% improvement in stock turnover and 32% boost in overall sales.
Launched trade promotion schemes, ensuring competitive pricing to expand market share and gain 2% new customers. Conducted continuous product knowledge training for the sales team, leading to a 50% enhancement in drop size.
Optimized inventory management by reviewing sales data and stock levels. Proactively coordinated with the import team to generate timely purchase orders, resulting in a 16% improvement in stock replenishment efficiency and elimination of stock-outs.
Drove 18% top-line growth through strategic marketing initiatives, achieving medium-term category share targets. Enhanced brand health, resulting in a 2% increase in brand equity within six months.
Analyzed competitors' activities, prices, and promotions to develop strategic insights, ensuring alignment with category growth ambitions.

Jul 2021 – Jan 2023

Managed POS sales target, KPI scheme, and promotion program for the handset channel team, ensuring alignment with overall sales objectives.
Enhanced POS target achievement rate by 23% through diligent monitoring of weekly sales results, in-depth analysis of regional performance, and strategic planning of countermeasures during team meetings.
Analyzed market conditions and developed new products by collecting and evaluating survey reports from handset shops, effectively tracking and adapting to changing market trends.
Boosted regional sales by 19% through comprehensive training and coaching of team members on advanced selling skills, and by producing and utilizing insightful sales performance reports.

Jul 2016 - Sep 2020

Managed sales team’s targets by aligning with established sales routines and ensuring proper call plan assignments to enhance outlet sales performance and distribution across channels.
Increased sales by 12% through strategic modifications to sales routes and by leveraging sales productivity and call plan outlet visit GPS reports for actionable insights.
Boosted promoter’s target achievement rate by 56% by developing new BI reports and implementing data-driven actions in collaboration with team members based on thorough sales data analysis.

Prepared target POS materials, refund amounts, and trade schemes for exclusive outlets and sales channels, ensuring effective resource allocation and promotional activities.
Enhanced sales achievement by implementing targeted retail promotions, analyzing competitor activities, monitoring stock balances, and coordinating stock transfers across channels to meet sales targets.
Increased display outlet sales by 20% through effective management and tracking of SKUs, weekly monitoring of channel-wise sales achievements, and detailed analysis of sales coverage and distribution.